Projects

Twenty years in the biz equals a lot of words!

I’ve curated a small collection of projects that illustrate my versatility and creativity with the written word.

Like what you see?

Work with me

Winnipeg writer and social media manager scrolling on social media.

WEB COPY

One of my fave services! Your website serves as a critical piece of your brand’s online presence, and your copy should reflect why people should want to work with/buy from you. Whether starting from scratch or refreshing existing copy, I’ve done it all!

Behold, a few of my recent web copy projects:

PRINT

Over the past 20 years, I’ve written articles for dozens of consumer and trade publications across North America, spanning topics from wine pairings to construction projects to the latest interior design trends. Explore a (very) small sampling of some of my published work. Please contact me for trade publication samples.

Publications I have been featured in:

Destination: Land of Fire & Ice (At Home Magazine) (Please contact me for link.)
A Critical Lens on Reconciliation (UM Today News + Research Life Magazine)
Cozy, Charming English Countryside (At Home Magazine)
(Please contact me for link.)
Summer’s Hottest Plants (Covet Magazine)
Making Space (Teaching Life Magazine)
Barrelling Toward Bakken Optimization (Basin Bits) (Please contact me for link.)
Highway 9 Road Trip (Dish Magazine)
Mural, Mural, On the Wall (Going Places Magazine) (Please contact me for link.)

SOCIAL MEDIA

I’m currently supporting social media clients across a number of industries, including tourism, pet care and health care. I also sub-contract my social media services to two local digital marketing agencies (clients shown below are my own).

Case study #1

Background: After sitting down with me for a one-on-one Instagram consultation, this company entrusted me with their ongoing content creation.
How we collaborated: Since 2022, I’ve developed content for their Instagram and Facebook pages. I also coordinated an influencer campaign that brought in new bookings and thousands of new followers.
Results: Thanks to a solid content strategy, including lots of reels featuring their dome and cabin rentals, their social media reach and engagement continue to climb.
Case study #2

Background: Established nearly 20 years ago, this pet care client needed new social media management. In 2023, they were referred to me—and I jumped in to help!
How we collaborated: As a pet parent, I dove right into promoting their (p)awesome offerings. I now fully manage their social media channels, along with their monthly e-newsletter and blog.
Results: A healthy mix of educational, inspiring and entertaining content has led to strong engagement on social media, along with an all-time high open rate for their newsletter.
Case study #3

Coming soon!

Other writing

Ah, the elusive ‘other’ category! You’ll find the random writing samples that didn’t quite fit into the other categories. I’ll continue to add samples to this section as it strikes my fancy!